Challenge London investments

A New Direction is delighted to share information of 12 programmes currently receiving Challenge London investment between 2018 and 2022

Applications to Challenge London for 2020-22 are now open. For more information about eligibility and how to apply, please click here:

how to apply

Since 2018, we have awarded £869,750 investment in 12 initiatives across the city with over £1 million committed in match investment. This represents a total of almost £2 million committed investment in cultural education for young Londoners.

Challenge borough map.png

Nine Challenge London investments support programmes which focus on the development of Cultural Education Partnerships, exploring a local-area approach and the potential for ‘place-based’ working to ensure all children and young people living or going to school in a borough have a great cultural education.

Three Challenge London investments support cross-sector partnerships between organisations with a shared ambition to deliver innovative opportunities that could bring about significant change for young people across London long-term and with the potential for scale.

Find out more about the programmes below