Through Challenge London we invested £1.1 million in cross-sector partnership work between 2018 and 2022, to move towards our ambition of all young Londoners being able to develop their creativity and play an active part in the culture and heritage of the city.
Challenge London investment was only made against 100% match investment, so for every £1 we invested, we asked a partner investor to contribute another £1, doubling the pot.
The illustration below is an articulation of the programme themes we approached through Challenge London over the four years of the programme.
Challenge London was evaluated by Hannah Wilmot. Download Hannah’s full report, findings and recommendations.
Partnership Investment Plan 2018-22
Challenge London was A New Direction’s approach to Partnership Investment. If you would like to read our Partnership Investment Plan submitted to Arts Council England as part of our activity planning, please download below.