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Don't miss out on an unforgettable summer term for pupils & teachers
Bookings for Primary Arts 2025/26 Go & See summer season are now live
04-02-26
Sharing creative ideas and reading memories throughout the year
New blog series to celebrate Primary Arts Masterclasses and the National Year of Reading of 2026
07-01-26
Schools & Teachers
Empowering Deaf, disabled, and neurodivergent young people to explore their creativity.
I Am Festival 2026 – Save the date 
13-11-25
Join us for a FREE event full of networking, workshops and inspiration.
Creative Careers at the Docks, Thursday 25 Sep
18-09-25

HIGHLIGHTS

Primary Arts Go & See summer season now open for bookings!

Register for free to access to high quality, inspiring arts, cultural and creative opportunities for children and staff in London’s state mainstream primary schools and primary SEND settings.

Book to join our 'Transforming Literacy Through Picturebooks with Daishu Ma' masterclass

Develop proven approaches to visual literacy to support deeper reading skills and authentic writing processes.

Explore the Radical Self Care Journal

A guided conversation in which you are subtly encouraged to pay closer attention to your unique self and its needs

What is creativity and how can we teach it?

Watch our brand new Teaching for Creativity animation

Useful resources to look after your wellbeing

Resources to look after yourselves and our communities.

The Arts in Schools: Foundations for the Future

New ‘Arts in Schools’ report calls for creative subjects to be central to a rethink of England’s state education system

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Schools & teachers

Expand your school curriculum

Creative & cultural sector

Develop your career with insight and knowledge

Young people

Find opportunities, information, events, employment and more

For London's young creatives and employers

Our Employment & Skills programme

Transforming London’s creative work force.

We manage the Good Growth Hub in east London

We manage the Good Growth Hub in east London

We share paid opportunities for creatives on our Create Jobs platform

Our free online platform connects talented, creative young people with employers & opportunities

Career support and advice through Creative Connect

Personal & tailored support for young people seeking a career in the creative industries, in-person or online, every Monday – Wednesday

Behind the scenes with our Creatives in the Industry blog series

Read about the reflections & insights from the young people on our programmes

Resources and research for businesses & employers

Resources tailored for you, to support you in achieving a foundation of good working practices.

Free, creative, cultural programme for children and staff in London's state primary schools and SEND settings. Book now.

Read more

For London schools and teachers

Our Education programme

Find out more about the different areas of our work

The Arts in Schools: Foundations for the Future

New ‘Arts in Schools’ report calls for creative subjects to be central to a rethink of England’s state education system

Primary Arts

A new and free creative, cultural programme for London primary schools

Watch our Teaching for Creativity Animation

What is creativity and how can we teach it?

Inclusive Progression Routes

A toolkit of ideas, insights and provocations to improve inclusive progression routes into the arts for D/deaf, disabled and neurodivergent young people

LookUp - start your school's search for opportunities

LookUp helps London schools to navigate, search for and engage with arts & cultural organisations and opportunities.

RECENT BLOG POSTS

1.
How do we creatively activate our citizens?

On the 15th of January 2026, A New Direction’s Cultural Sector started the new year with an energised and inspiring Masterclass, exploring the topic of creativity and activism.

2.
Picture Book Making As An Empowering Creative Activity 

Insights from writer and illustrator Daishu Ma

3.
Creative Activities to celebrate World Book Day and the National Year of Reading

Celebrate with classroom activities to spark imagination for reading, suitable for Key Stage 1 and Key Stage 2

4.
Go All In on Reading: Celebration of books & free Masterclasses for Primary Schools

Highlights and early reading memories from Programme Manager Jess McDermott

5.
How can we reimagine a creative education for all?

 A conversation on education in its' current form and what else is possible

6.
How do we nurture the next generation of healthy creatives? 

Speakers from our October 2025 masterclass reflect on how to survive and thrive as a creative and pass that knowledge on effectively.

For London's cultural sector

Our Culture programme

Find out more about the different areas of our work

Cultural Sector Masterclasses

Learn new ways to improve your work with children and young people

Share your education opportunities with schools & teachers via LookUp

Share your education opportunities with schools & teachers

Everything to know so far about I Am Festival 2026

Learn more about I Am Festival 2026

For young Londoner's (18-30)

Our Employment & Skills Programme

Employment & Skills Programmes and Services

Creative Connect

Personal & tailored support for young people seeking a career in the creative industries

Freelance Exchange

Supports local creative freelancers in launching and sustaining their careers.