London Cultural Education Challenge

The London Cultural Education Challenge is an ambitious three year programme designed to bring about a step-change in Cultural Education and young people’s cultural engagement in London. It is led by A New Direction, with funding from Arts Council England.

Since the launch of the Challenge in March 2015, A New Direction has invested £700,000 in seven programmes looking to address these six challenges for London. Each £1 from AND is matched by £1 from a partner organisation, bringing total investment to date to £1.4 million.

Currently, programmes in receipt of AND investment are working across 14 London boroughs with over 180 partner organisations, engaging with over 1,500 young people. Investment partners include Housing Associations, Sport England, local authorities, cultural partners and schools.

A New Direction intends to invest a further £200,000 through the Challenge up to March 2018. We are inviting expressions of interest from partners who would like to work with us on the next phase of the programme.


In this, the final year of the programme, we’re interested in testing how provision for young people’s cultural engagement can be embedded in a rapidly changing city. You can read more about our ‘place’ focus in a blog post from our Partnerships’ Director, Holly Donagh here >

Follow the conversation on Twitter via #CulturalEdChallenge