Big Change #2: Engaging audiences - 22 January 2020
Join A New Direction for the second of three sessions for arts, cultural and heritage organisations looking at the big issues affecting the sector.
In times of rapid and wholesale socio-political change, the Big Change Series 2019/20 provides a space to connect and discuss the role of the cultural sector, young people and the resources and opportunities available to them. Over the coming year, we will host three sessions around the theme of ‘Opportunity’ to explore how London's arts, cultural and heritage organisations can best enrich the lives of the children and young people they work with.
Our second event in the series explores audience engagement, and the power of using clear messaging and ambitious content. We are delighted to host two workshops with the Shakespeare Birthplace Trust and Korantema Anyimadu, freelance curator and Communities Manager at Arts Emergency. Both will examine work with audiences at scale, segmented audience engagement and inclusive programming. The afternoon will be a chance to hear from expert speakers, get hands-on with some practical activities, and explore a number of case studies and examples of best practice.
This event aims to provide attendees with tools for a joined- up approach to messaging and audience engagement. It is best suited to those working at any level in communications participation or strategy in arts and cultural education.
The series is central to A New Direction’s sector support role for children and young people across London, and is also a chance for us to discuss and enhance our offer of support.