Cultural Ambassador Programme Leader (Freelance)

Deadline: Monday 13 May 2024, 5pm

Dates: June 2024 – March 2025 (exact dates TBD)
Fee: £12,600 (42 days @ £300 a day)
EOI deadline: Monday 13 May 2024, 5pm

A New Direction is looking for a Programme Leader (Freelance) to support a team of 10 Deaf, disabled and neurodivergent young adults through our Cultural Ambassadors work experience programme, delivered in partnership with AFK.

The Ambassadors will be producing creative activitiesfor next year’s I Am Festival in collaborationwith A New Direction, artists, cultural organisations, and a network of teachers from special educational needs and disabilities (SEND) education settings.

We are particularly interested in hearing from individuals who identify as disabled.

If you have any questions about this brief, please get in touch by emailing schools@anewdirection.org.uk before applying.


The Role

Working closely with AFK and A New Direction teams, the Cultural Ambassador (CA) Programme Leader will play a key role in supporting 10 disabled young people throughout their time as Cultural Ambassadors.

The CA Programme Leader will:

  • Support the planning and shaping of the work experience programme.
  • Plan and deliver creative, accessible and inclusive weekly sessions.
  • Manage the shape of the programme, with support from AFK, and members of the wider A New Direction team.
  • Create a positive and collaborative environment for the group to work in.
  • Organise and accompany the Cultural Ambassadors on visits to cultural spaces.
  • Support organisations and artists to deliver accessible and relevant workshops for the young people.
  • Support the Cultural Ambassadors and Programme Producer to plan, budget, and deliver a creative project for the 2025 I Am Festival.
  • Coordinate and support the Cultural Ambassadors during the I Am festival with support from AFK.
  • Support conversations around creative progression routes with cultural organisations, A New Direction, and AFK.
  • Support the Cultural Ambassadors to develop skills in communication, team working, and problem solving.
  • Support the Cultural Ambassadors to develop skills which they can take forward into the working world, depending on the needs and interests of the group.
  • Support the Cultural Ambassadors to develop knowledge of the cultural sector andconfidence in advocating for disabled young people.

We are looking for a kind, dynamic, enthusiastic, and hands-on individual, who is willing to get stuck in and demonstrate initiative. The content of the programme is flexible and we welcome suggestions of workshops and/or facilitators to enrich the programme.

Download the Programme Leader brief (PDF)

Download Easy Read version (PDF)


Key Dates

  • Planning and meeting with A New Direction: from June 2024
  • Cultural Ambassadors work experience programme: September 2024 - March 2025 (excluding school holidays). Weekly on Thursdays from 10am - 3pm. Location TBC
  • I Am Festival: w/c 17 March 2025
  • Evaluation and celebration: w/c 24 March 2025

How to apply

To express an interest in this role, please send an Expression of Interest document no longer than two sides of A4, or a 5-minute video or audio recording, to schools@anewdirection.org.uk by 5pm on Monday 13th May.

Your Expression of Interest should include:

  • Your understanding of the brief and your relevant experience
  • Your approach to supporting the Cultural Ambassadors
  • An idea for a workshop that could be delivered as part of this programme (either by you or an organisation/artist)

Shortlisted applications will be invited to a short interview with us to discuss their approach as part of the decision-making process. Interviews will be held on Tuesday 21 May and Thursday 23 May.

If you would like to discuss this further before submitting an expression of interest, please email schools@anewdirection.org.uk to arrange a call.