A New Direction for arts, culture and young London

Together we can make London the best city in the world for young people's cultural and creative development

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Creativity Works: Festivals - Trip to Glastonbury

40 young east Londoners were invited on a behind the scenes tour of Glastonbury Festival as part of a 10 week employability programme. The trip included a masterclass with founder Michael Eavis to gain a once in a lifetime insight into one of the biggest and best festivals in the world. Creativity Works: Festivals is a Mayor’s Fund for London project supported by The Berkeley Foundation. The programme is delivered in partnership with Create and A New Direction.

Who we are

We connect children, young people and education with the best of arts and culture in London. We want to make London the leading city in the world for young people's cultural and creative development. We are London's lead bridge organisation.

What we do

We campaign for the value of arts and culture to the lives of all young Londoners, promote practical ways that schools and other institutions can develop cultural opportunities, and work with arts and cultural partners to ensure the highest quality in work with children and young people.