Challenge Group Members

A New Direction has convened a new independent Cultural Education Challenge Group.

Over a three year period (2015-2018) the group will meet three times a year and provide advice around investment decisions, opportunities for partnership investment and overall direction of the London Cultural Education Challenge.

In parallel, we are working with a group of ten young people under 24 to ensure the advice and opinions of young Londoners are at the centre of the Challenge.

Challenge Group members have been invited as individuals for their experience and overview of the creative landscape for children and young people across London. We’re delighted that they are joining us as part of the programme team. Arts Council England will also be present at Challenge Group meetings.

Current Challenge Group members:

Anita Kerwin-Nye is an experienced charity leader who has worked in the sector for over 20 years across many well-known brands and campaigns including British Red Cross, I CAN, the NHS and The Communication Trust. Anita is Managing Director of the London Leadership Strategy and advises several school networks including Whole Education and Challenge Partners.

Finbarr Whooley is Director of Content at the Museum of London. He has spent all of his professional life in London and was previously Assistant Director at the Horniman Museum. Finbarr has researched and written on the history of the Irish community in London and is a committee member of the London Museums Group, and a member of the Bate Collection Standing Committee, University of Oxford.

Keeley Williams is a youth work professional within the integrated youth service for London Borough of Hackney. Keeley sits on the board of A New Direction and is a trustee for London Youth. She has over ten years’ experience of working with young people and is passionate about supporting young people to develop their self-identity, life skills and resilience through high quality services.

Martyn Evans is the Creative Director at Cathedral Group, a specialist mixed-use property developer. Before joining Cathedral, Martyn ran a successful branding and communications consultancy, working in the property, regeneration and urban design sectors for, among others, CABE, The Design Council and Design for London with a particular focus on regeneration through creative industry and cultural engagement.

Paul Reeve is Chief Executive of Into Film, a film education charity delivering a UK-wide programme with 5 to 19 year olds. He has been working in cultural education for over 20 years, with posts at the Royal Shakespeare Company, English Touring Opera and the Royal Opera House, where he was Director of Learning and Participation, leading a major expansion of educational and audience engagement activities.

Paul Roberts authored the joint DfES/DCMS report ‘Nurturing Creativity in Young People’ and as such was ministerial adviser on the development of the cultural offer for young people. He is now chair of the trustees for Creativity, Culture and Education, a member of the DoE/DCMS Ministerial Board for Cultural Education and of the Arts Council steering group for In Harmony. Paul was awarded an OBE in 2008 for services to Education and the Creative Industries.