Creativity,
Money, Love is a powerful collection of responses to the question:
‘What does the education and skills system need to look like in order
for people to lead fulfilled creative lives, and in order for the
creative and cultural industries in the UK to thrive?’
Introducing Creativity Money Love
(Film by A New Direction's young film producers, as part of our Headstart programme, supported by Eelyn Lee Productions.)
The answer is important to all of us. As a nation, and as individuals,
we need to be able to make the most of the economic and social
opportunities that creativity and culture offer. We need an education
and training system that is fit for purpose at a time where creativity
is needed more than ever.
CC Skills and A New Direction asked those at the forefront of their fields to consider education in
the broadest sense, from the school curriculum to vocational training,
from university teaching to informal learning and to think about how the
education system could and should be changing.
The opinions expressed are not our own; they are political,
controversial, inspirational, and contradictory. Contributors include
well known names such as Trevor Phillips OBE, Lord David Puttnam, Sir
Christopher Frayling and Camila Batmanghelidjh, Founder of Kids
Company. Kit Friend, Founder of The Arts Group and member of
Conservative Future, writes on Why an arts degree really is worth less
than the paper it’s written on and Ian Livingston, creator of Lara Croft
and Tomb Raider, tells us that The digital economy can thrive with a
very affordable investment of 5p.
Steve Moffitt, CEO, A New Direction:
“Creativity as a concept is
not an isolated part of the education system. It has the potential to
underpin the entire way we learn, in order to build more imaginative,
innovative and thoughtful people who can prosper in a rapidly changing
world.’
Catherine Large, Joint CEO, Creative & Cultural Skills:
“For A
New Direction and Creative & Cultural Skills, Creativity, Money,
Love will provide the stimulus for a range of conversations,
interventions, projects and discussions with young people, policy
makers, employers, educators and creative practitioners.’
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You can also join the debate on Twitter: #creativitymoneylove

Launch event (17 Nov 2011, Jerwood Space)
Interviews from Launch event
Shelagh Wright -
Policy development consultant, and co-comissioning editor of Creativity Money Love
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Paul Jackson
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Headteacher at Gallions Primary School, Newham
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Macolm Gillies
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Musician and Vice-Chancellor of London Metropolitan University
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Fola Odematu
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Independent PR and Communications consultant, who also runs the Indie Branding Collective
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Anna Cutler -
Director of Learning, Tate
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Emrys Green
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Arts Consultant
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