Powerful ways for all young Londoners to access the best of arts and culture

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How we work with Businesses

We can work in partnership with your business to connect you to young people in different ways...

A New Direction is the key strategic body for connecting young Londoners with the city’s creative and cultural energy.

We design and run creative programmes in partnership with schools, businesses, local authorities and others. We collaborate with London’s leading and most respected arts organisations, cultural and creative industries, and we provide a platform for young people to share their creative work and gain critical input and exposure.

We are now seeking partners from the commercial sector to build an alliance of organisations with a commitment to promoting positive and real opportunities for local young people. Financial and in kind support will help expand the breadth and depth of our programme, reaching more young Londoners, enriching their education, developing their skills, enhancing their opportunities and improving their chances of success and fulfilment.

Opportunities for Partnership

There are opportunities for mutually beneficial partnerships with companies in the following aspects of our work throughout 2010 and 2011:


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Track Record

For almost a decade, the team at A New Direction have been providing creative learning opportunities to children and young people in some of London’s most disadvantaged communities.

Evidence and Impact

A New Direction’s team has worked with young Londoners for nine years, delivering the Creative Partnerships programme in schools. During this time, the positive contribution of the programme, both in individual schools we have worked with and across the network as a whole, has been recognised and documented by Ofsted.

The consensus stands that offering well-planned opportunities for creative learning, with a focus on enquiry, crosscurricular links and input from external creative practitioners, is a significant contributor to improving students’ personal development and learning.

Common areas of improvement have been found to be increased confidence, improved communication skills, greater inventiveness in problem-solving and a higher degree of ambition.

Our focus now is on broadening our impact by applying the models, learning and networks we have established through our Creative Partnerships work to a wider range of settings.

Evaluating Project Outcomes

We regard critical analysis of the impact of projects as key to the success of A New Direction’s developing programme. Consequently we evaluate all of our projects, using a variety of quantitative and qualitative measures ranging from the collation of statistical data to benchmark progress in schools, to in-depth narrative case studies to
capture harder-to-measure progress.

“ What is immediately obvious to visitors [...] is the positive influence of the school’s Creative Partnership on the vibrant and enriching curriculum which has galvanised enjoyment in learning.”
Berger Primary School Ofsted report,
September 2009



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