Powerful ways for all young Londoners to access the best of arts and culture

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About us

A New Direction is an organisation that works with and for young Londoners, providing powerful ways for them to access the best of arts and culture.

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A New Direction is an organisation that works with and for young Londoners, providing powerful ways for them to access the best of arts and culture.

We have recently been recognised by the Arts Council as London’s lead 'Bridge' organisation - connecting the arts, culture and education. This new role gives us a platform to work with all London schools engaging them in the benefits of creative and cultural education.

Find out more about our role as lead 'Bridge' organisation for London.

How we work


We work with London's creative and cultural sector, schools and other partners, to generate more opportunities for young people to take part in arts and culture and develop their own creativity, ensuring that all young Londoners have full access to all that's available to them. This is their entitlement as the artists, creative workers and audiences of the future.

We believe


That all young people have the right to experience creativity. This can build individual happiness, personal fulfilment, life skills and the capacity for self determination, which as a result can contribute towards building a better society.

Through our work

More young people are able to develop their own talents and passion for the arts, and we are committed to helping more young people to identify, experience and move into careers within the creative and cultural sector.

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