A partnership project with Westfield Stratford City
'The Story of Stratford Exhibition'
at East Gallery, Stratford
19 July - 03 September 2010 Read more
A New Direction presents a
FREE family-friendly exhibition of creative work produced by young people and lead artist Helen Marshall, celebrating ‘The Story of Stratford’ – a partnership project with Westfield Stratford City.
Venue: East Gallery at the East Thames Offices, 29-35 West Ham Lane, Stratford E15 4PH
Opening time: Monday – Friday: 10am–5.30pm / Sat: 10–1.30pm / Sun closed
John Burton, Director of Westfield Stratford City:
’We commissioned ‘The Story of Stratford’ public arts programme as a means of local young people being able to connect with their environment and learn more about its past, present and future during a time of major regeneration activity within Stratford. Working with Helen Marshall and A New Direction, the young people have taken part in a series of arts-based programmes ranging from archaeological digs to photography projects, and have learnt a great deal about Newham and its history. We hope that this
exhibition will enable more people within Newham and the wider community to learn more about the developments taking place around them and see the quality of work that has been produced by Colegrave Primary and Stratford School.’
Steve Moffitt, Director of A New Direction:
‘Focussing on the themes of the past, present and future, A New Direction has connected local young people with the Westfield Stratford City development to encourage them to participate and own the changes that are happening around them. A unique learning collaboration for all involved!’
About The Story of Stratford
A New Direction has been commissioned by Westfield to manage a two-year
creative programme, ‘The Story of Stratford', as part of the
development's broader public art programme.
‘The Story of Stratford’ is a two year project, with visual artist Helen Marshall working with participants from local schools, Colegrave Primary School and Stratford School,
east London.
The project documents the progress of the Stratford City
development, from a building site in 2009 to an operational retail
centre upon its opening in March 2011, and will explore how the history
and subsequent regeneration of Stratford will change the lives of the
students and their families.
About Westfield Stratford City
At 1.9 million sq ft Westfield Stratford City will be the largest urban shopping centre in Europe and the prestigious gateway to the Olympic Park.
An innovative fusion of different brands, experiences and formats will grace the magnificent three-level mall and a beautifully designed lifestyle street. Art and culture will be integral to the experience; from the striking architecture of individual retail districts, to new retail concepts, cultural collaborations, events and installations that will enhance the next generation of retail space.
In 2011 Westfield Stratford City is set to transform London’s retail landscape, inspired by East London’s creative spirit.
About Helen Marshall (lead artist)
Helen Marshall is a British artist living in East London. Her work is rooted in photography and lens-based media. She also works with digital media, performance, installation, sound and text. To date her work has been sited largely in the public realm and realised through a series of projects in galleries, mental health, education, medical settings, the built environment and curated events.
Visit the Story of Stratford Website